“Announcing a New Vitamin” (E16)

Comments:

Writing in the persona of an introspective nutritional ballyhoo man, RB details the trials and deliberations of researchers who isolate a compound with very little get-up-and-go-to-market potential. Stumbling upon their discovery while picking through a mess of mackerel bones, Dr. Arthur W. Meexus and the author congratulate each other on shoring up the inexcusable gap between Vitamins E and G (later demoted to second-class status as Vitamin B2). The pair’s mirth dissipates when they realize that all of the really good dietary claims have been staked by their alphabetical antecedents. What’s left for Vitamin F?

Groping about for some slogan-ready boon in their breakthrough, RB and Meexus try a few biological jingles on for size. Saliva anyone? How about a little top-up for your tear ducts? Perhaps a dash of grotesque anthropology might make the masses F-conscious? No scientist worth their salt (or milk, or radishes, or cod liver oil) is going to yoke their lab’s prestige to such a lemon (lemon? that’s Vitamin C – a good vitamin!) The thing begins to seem a little desperate, and our author wisely considers tossing Vitamin F back on the bone heap.